Tag Archives: brand connection

Being Your Brand

Posted in Branding Articles by Page on May 23, 2018

One thing that we all learn as we move into marketing is that you must be your brand and it must reflect everything that you wish to be to your consumer and your audience. It has to reflect the values of the company, the purpose of your brand, and...

Account Based Marketing works.

One comment

Can account based marketing strengthen your B2B sales and marketing efforts? Yes it truly can. In todays global marketing social media, and customer driven marketplace it is all the more important to do everything in our power to connect directly with our customers at every touch point that we have...

Indian Motorcycle back to the Flat Track

Posted in Branding Articles, Business Articles by Page on May 23, 2017

No comments

This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer. Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

No comments

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Posted in Branding Articles by Page on September 12, 2016

One comment

Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

Psychology and connecting with your consumer?

Posted in Branding Articles, Marketing Articles by Page on August 11, 2016

No comments

Marketers have long known the importance of connecting with your audience. Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand. This is a great perspective to take into consideration. 5 Psychology-Based Methods to...

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

No comments

Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Brand experience is central to building a strong Brand Connection with your consumer …

Posted in Branding Articles, Marketing Articles by Page on April 8, 2016

No comments

Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

No comments

The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Its A Brand World

Posted in Branding Articles by Page on February 18, 2016

7 comments

Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we make choices, and every day we connect with the brands we love and include them in our...