Tag Archives: brand connection

Brand Activation what is this?

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience.   The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Brand Experiences can be the connection point between consumers and brands.   This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering.  Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

Its A Brand World

Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands.   Everyday we make choices, and every day we connect with the brands we love and include them in our...