Tag Archives: brand connection

Branded Content Must Be Authentic.

To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise.   Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave.  So be sure everyone in your organization understands...

What is meaning of being authentic?

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The Page Group states this a little differently.  We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand.  Your brand ethos must align with...

Learning more about Brand licensing.

The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing.   With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Branding Myths dispelled.

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients.    Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...