Tag Archives: brand connection

Seeing through the eyes of the consumer should be our focus

If we focus thru the eyes of the consumer our ability to connect with them grows significantly. To often companies internally think about the greatest, latest, coolest, or neatest solutions for their product marketing and sales needs, but they don’t stop to look at it from the consumers point...

Branded Content Must Be Authentic.

Posted in Branding Articles by Page on November 11, 2015

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To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...

Hendrick’s Gin connects w/ cool young customers

Posted in Branding Articles, Marketing Articles by Page on October 14, 2015

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Are you capturing a changing marketplace? Are you finding cool young customers who connect with your brand? Do you struggle with changing metrics, and a ever changing audience. You need to find ways that connect with your evolving marketplace and understand the changing focus of your audience all...

What is meaning of being authentic?

Posted in Branding Articles, Marketing Articles by Page on October 13, 2015

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The Page Group states this a little differently. We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand. Your brand ethos must align with...

Personalization is critical for success in Mobile.

Posted in Branding Articles, Marketing Articles by Page on October 13, 2015

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Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way. Study: Personalization A Must For Mobile Customer Experience CMO...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Sports Sponsorships now and then…

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on August 21, 2015

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Sports sponsorships, and sports marketing have been marketing department staples for years. Companies have paid big dollars to connect with teams, and athletes so they gain access and acceptance with the fans. This to has phases and trends…as we near each olympics many new faces become top performers...

2015 Best Online Video

Posted in Branding Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on August 21, 2015

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Every year we look to the major marketing and advertising publications to point us to the most intriguing marketing programs, ads, online video’s, TV commercials that were introduced in the market. This week Adweek has announce their awards for the best Online Video’s…Take a ride on the fun side...

Word of Mouth – Back to basics in B2B markets

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on August 14, 2015

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It is always amazing when you look back at all the technology we engage with that Word of Mouth often remains the most effective tool in building trust, and developing relationships in business. Despite all the tools at our disposal the research done by Marketing Charts.com shows that the...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

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The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...