Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...
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Tag Archives: brand connection
Building Consumer Trust is Primary Goal in Marketing
The Page Group realizes that from the very beginning of any brand or marketing strategy it all begins with building the consumers trust of the brand and their connection to it. This article written for CMO speaks to the research done by Forbes.com and Ernst & Young in analyzing this...
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Is your Brand Story Telling delivering on its promise?
When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...
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Do you know your customers path to purchase ?
At the Page Group we constantly work with clients on this core issue. You cannot develop a marketing plan, brand plan, or any go to market strategy without first understanding your consumer and the customers path to purchase. You always need to understand the connecting points that connect you...
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Mark Wahlberg signs license with Indian Motorcycle
Mark Wahlberg signs a deal to help produce and sell a line of Indian Motorcycle apparel items (largely T shirts).Check out the article as another celebrity finds another small niche to enter and lend name and celebrity status to. Will it impact Indian (owned by Polaris) apparel sales? Only time...
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Be More Human the new Reebok Advertising Campaign
Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...
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Macy’s drives online customer engagement
The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...
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Are consumer Brand Loyal???
IN today’s marketplace we have learned that it is much faster paced than at any time in history. The consumer can switch his loyalties over a single bad report about a brand from one of his trusted sources, or one mistake can impact social media in a way that...
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Facebook and Twitter – Are you wasting marketing dollars on them?
The Page Group has continuously spoken to the relevance of social media. We have long believed that you don’t invest in social media just to be part of the crowd but you need to understand how your consumer connects with social media and engages with other brands and companies thru...
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8 Secrets to Happy Clients
Supporting and creating happy clients is a critical element to building successful business relationships. Check out this unique perspective offered by Hightail.com regarding their agencies strategies for creating a happy client. How to have a happy client: eight secrets from an agency insider October 28, 2014...
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