Tag Archives: marketing strategy

Optimizing your marketing strategy is key

Optimizing our marketing programs is a critical part of everything we do.  This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well.   So yes stay on focus...
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Video Marketing – What state is it in ? 2015

Video content is driving so many marketing programs today.  Whether viral, instructional, entertainment, or product driven the consumer enjoys interacting with Video Content.  As you will see below Video is changing marketing forever now that we have so many resources to use for gathering this content and presenting it to...
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Todays complex Marketing role

Today’s Marketing is becoming far more complex than at any time in its history.  Today marketers are faced with more touch points with the consumer than at any time in history.  Their strategies must include identifying where their customer connects with their brand, how they connect, what tools they use,...
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Brand Awareness is top focus in marketing today.

Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers.   But it does all start with the brand, what the brand...
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Marketing automation secret’s of success

Social media has driven a new wave or marketing tools that for the first time allows for marketing automation to help CMO’s implement strategies that are effective and connect one on one with their consumers.  Marketing automation is largely in the digital space, and it MUST BE strategically developed to...
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Game Changing Marketing Trends

Ernan offers up some great new idea’s with respect to current marketing trends that help you engage with your consumers…and also build your brands.   Check it out as they offer really good ideas for implementation in your marketing programs.     7 Game-Changing Marketing Trends to Engage Customers, Build...
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The CMO Role in todays business

In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways.  this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company.   This is true but we could also...
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