Category Archives: Marketing Articles

Indian Motorcycle back to the Flat Track

This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer.   Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...
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Brands that take a stand soar w/ consumers

Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar.   Check out this great article from...
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Customer Experience

Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....
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Influencer Marketing Strategies

How can you use influencer marketing strategies to improve the engagement and success of your next event?   Our friend Jenny Holt sent over another wonderful article regarding the role that influencer marketing can have on your campaigns.   We appreciate the new insights and hope that you find them beneficial...
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Customer Experience – CX – Prioritize

Experiential marketing or customer experience marketing are driving most activations today.  Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions.  Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...
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2017 Top 10 Marketing Trends

Marketing trends always are changing and evolving, and in 2017 we see some patterns already that might lead the way for your strategies and planning for the new year.   Take a look at these insights offered up by Mercedes Cardona and see how they relate to your overall marketing...
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