Cory McBride Aug 20,2026 Most businesses don’t lose customers because the product is weak. They lose them in the scroll — that half second where someone decides whether a post, a page, or a video is worth any more attention. Content is what wins that half second, and then keeps...
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Category Archives: Marketing Articles
Digital Marketing used to Drive Startup
How to Use Digital Marketing to Drive Startup Growth Step by Step By: Cory McBride June 15, 2026 Startup founders running early-stage business marketing often hit the same wall: the product is promising, but the online brand presence feels scattered and results feel random. Between limited time, tight budgets,...
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Inside the Mindset of Effective Business Leadership
Business leadership is about guiding people and organizations through uncertainty toward meaningful outcomes. By: Amy Collett January 5, 2026 In the first moments of influence—whether stepping into a meeting or setting a long-term vision—leaders establish trust by how clearly they think, communicate, and act. Effective leadership is not a...
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How to refresh your brand
Refreshing Your Business Brand Without Losing Its Core by: Amy Collett August 15, 2025 Every business brand tells a story, and over time, that story can start to feel dated or misaligned with where your company is heading. Refreshing your brand isn’t about starting over — it’s about refining...
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Making Trade Shows Work Harder with Digital Tools
July 1, 2025 by: Amy Collett, bizwell.org Amy Smart Moves: Trade shows are loud, fast, and expensive, and most small businesses leave with less than they could’ve earned. But what if each handshake and demo didn’t just end at the booth? With digital tools integrated, even a modest setup can...
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Pitch, Persuade, Repeat: A Playbook for Small Business Wins
Pitch, Persuade, Repeat: A Playbook for Small Business Wins by: Marjorie Jones May 1, 2025 If you’re running a small business, you’re always pitching something. Yourself. Your product. Your next big idea. You don’t need to be a master orator, but you do need to hold a room, even...
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Multiplying Impact: Next-Level Video Marketing Techniques
November 11, 2024 Contributor: Marjorie Jones Welcome to the dynamic world of video marketing, where innovation meets influence. As digital landscapes evolve, mastering video content is more crucial than ever for brand growth. This guide from The Page Groupdelves into advanced strategies to enhance your video marketing efforts. Discover how...
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Technological Innovation
Todays marketing toolbox changes with frequency. Technology innovation and keeping pace with it is critical to success in the market. We felt this article by Michael Stephenson gave some valuable insights into the ever dynamic technology marketplace we all are working within. How...
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Branding’s Best Practices for Your Business
Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...
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Your vision statement in 5 (easy) steps
A Vision Statement can have a major impaction your business marketing efforts. Many of us don’t understand the value of having a highly focused Vision statement. Our friends over at Digitalya sent over this wonderful article related to building out your own vision statement that we felt you would...
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