Branding’s Best Practices for Your Business

Branding and marketing have changed dramatically over the past decade.  Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers.   The single most important element in todays brand culture is consistency of messaging everywhere you touch your customer.  Does every interaction you have with your customer reinforce who and what your brand and products represent.  Failure to do so risks disenfranchisement of that customer, and a significant risk to your business.


Branding’s Best Practices for Your Small Business

Michael Stephenson

July 11, 2022

If you’re a new small business owner, finding a unique company name and creating a business plan are just the first step in making your company stand out from the rest. In order to build trust in your products or services and develop a strong following of loyal customers, you need to come up with special branding ideas that will showcase your values and increase name recognition for your company. So here are some ideas that will set you apart and help you build your brand:

A Quick Primer on Branding

Branding isn’t just about designing a logo that is easily identifiable by a large segment of the population anymore. Nowadays, you want to develop a company culture and help your audience connect with your products. It’s also about the kind of lifestyle you want to promote, and about making your core audience feel special when they use or buy what you offer. Branding means keeping your messaging consistent across platforms and developing marketing strategies that will add value to your company while reinforcing your image and generating more revenue. Proper branding should ensure that your core market knows what differentiates you from your competitors. Your employees and stakeholders should also convey the same tone and voice while dealing with customers, so make sure to include them in your branding efforts, and develop your own vocabulary and imagery to represent your company.

Growing Your Business

Create a marketing plan that will help you identify and evaluate your competitors, define your target market, find out what your ideal customers value and what their pain points are, and come up with pricing for your products or services that is affordable for your clientele while keeping your business in the black. You can then set SMART(specific, measurable, attainable, relevant, and time-bound) goals for your company and detail how you plan on achieving them. Determine your marketing budget and see what advertising strategies will give you the best ROI, and once your campaign has been launched, track your results so you can adjust your strategy accordingly. Staying on-brand across all your platforms will help build credibility and improve name recognition. So if you don’t have much time to dedicate to your advertising, you should hire a social media or content marketing strategist that will ensure your branding stays consistent across all your channels.

DIY Branding Projects

When you’re just starting out and you’re on a budget, there are a few projects you can tackle yourself to make your brand stand out from your competition. For example, you can design banners online to catch your target clients’ attention. Using a free banner generator is fast and easy: simply pick a template, customize it, and use it on your website and social media channels. You can even resize it to fit any digital or printed dimensions you need. You can also design your own logo with free online tools. Use your new logo on all your correspondence – emails, invoices, customer satisfaction surveys, etc. – to improve brand recognition. Create your own infographics and add videos showcasing your products to your website and your social media channels. Keep the fonts and colors consistent, and use language that highlights your company’s values as you promote your products or services.

Branding isn’t just about logos, fonts, and colors; it’s about creating an emotional connection with your customers. So make sure to stay authentic as you tailor your messaging to your target market. You’ll gain brand recognition while increasing trust and confidence in your products and services.

Looking for a partner that will help you develop a unique, multifaceted brand strategy to deliver superior results? At, we offer a broad range of services that will bring real value to your company.

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