Tag Archives: brands

Brands require change to stay relevant.

Brands  must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers.  Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within.   It is critical that...

Kuryakyn reBrands with new image and logo.

Kuryakyn is a well known motorcycle aftermarket motorcycle parts company.  They just initiated a full rebranding of their company with new logo and image.  Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program By Canyon Carver February 25, 2016 Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo...

Iconic Brands that have disappeared

It is often hard to understand how Iconic Brands fail and disappear from the marketplace, but in most instances it goes directly back to their loosing touch with their consumer, what the consumer needs, and how the consumer interacts with the brand.  They are not listening to their consumers and...