One thing that we all learn as we move into marketing is that you must be your brand and it must reflect everything that you wish to be to your consumer and your audience. It has to reflect the values of the company, the purpose of your brand, and...more
Tag Archives: brands
Storytelling and your brand.
To truly connect with an audience Storytelling becomes a very important part of that connection. We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer. People desire a personal connection between a brand and their purchase decisions. ...more
Brands that take a stand soar w/ consumers
Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...more
Brands require change to stay relevant.
Brands must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers. Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within. It is critical that...more
Top 10 Brand names for 2016
The Top 10 Brand names gives us all perspective of how the marketing world is shifting. Sometimes it is not clear and others it becomes obvious, but even in 2016 the question asked is whether the move by Google to create a new corporate umbrella hurts the brand or helps....more
Do you need multiple brands to succeed?
Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...more
Your Brand and its promise of distinction
Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...more
Brand experience is central to building a strong Brand Connection with your consumer …
Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....more
Kuryakyn reBrands with new image and logo.
Kuryakyn is a well known motorcycle aftermarket motorcycle parts company. They just initiated a full rebranding of their company with new logo and image. Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program By Canyon Carver February 25, 2016 Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo...more
Iconic Brands that have disappeared
It is often hard to understand how Iconic Brands fail and disappear from the marketplace, but in most instances it goes directly back to their loosing touch with their consumer, what the consumer needs, and how the consumer interacts with the brand. They are not listening to their consumers and...more
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