Tag Archives: brands

Brands that take a stand soar w/ consumers

Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar.   Check out this great article from...
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Kuryakyn reBrands with new image and logo.

Kuryakyn is a well known motorcycle aftermarket motorcycle parts company.  They just initiated a full rebranding of their company with new logo and image.  Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program By Canyon Carver February 25, 2016 Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo...
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Iconic Brands that have disappeared

It is often hard to understand how Iconic Brands fail and disappear from the marketplace, but in most instances it goes directly back to their loosing touch with their consumer, what the consumer needs, and how the consumer interacts with the brand.  They are not listening to their consumers and...
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