Kuryakyn reBrands with new image and logo.

Kuryakyn is a well known motorcycle aftermarket motorcycle parts company.  They just initiated a full rebranding of their company with new logo and image. 

Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program

February 25, 2016

Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo earlier this month. The rebranding represents the ongoing successful transition resulting from the “NXT25” program launched in 2014 by President Holger Mohr.

Kuryakyn’s NXT25 initiative focuses on securing the future of the company for the next 25 years and beyond. The program has helped usher in a new era for Kuryakyn that symbolizes its evolution and vision going forward.


“ Kuryakyn has always remained ahead of the ongoing changes happening within the motorcycle industry,” explains VP of Brand Management Steve Veltri. “Fresh, innovative designs and staying ahead of the competition have always been, and always will be hallmarks of Kuryakyn. Strategically presenting a full brand refresh that embodies the changes happening within our organization is equally important.”

The updated brand identity and logo creates a fresh, vibrant look that represents Kuryakyn’s stability, revitalized energy and growth running deep within all facets of the company.

“The NXT25 initiative has unquestionably infused fresh vitality into Kuryakyn, particularly in Product Development and our Quality Department,” said Kuryakyn President Holger Mohr. “Our product portfolio has expanded significantly since investing in new equipment, professional leadership and a growing roster of skilled designers and engineers. Better people and processes equal better products.”

In 2015 alone, Mohr explains, the company delivered 240 all-new products to the market. “That, combined with the buzz we’re hearing regarding our growing Team and our new products prove this isn’t the same old company and brand. Going forward, the new brand mission and vision will forge a path that ultimately reflects our 27 years as a leader in the industry,” he says. “We are very proud of where we’ve come from, but more importantly, where we’re going.”

Recent notable additions to their Team include industry veterans John Nasi, who has taken on the role of events manager, and Jeffrey Wolbers, who was recently appointed director of business development. Kuryakyn also reinforced its brand representative team by adding new positions in key regional markets throughout the United States with a focus on product education and driving business for dealers.

Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program

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