When you build trust with your consumers you win. Understanding your consumer and how they interact with your brand is central to building trust, and to build trust is to establish your brand as a solid and dependable resource for your consumer. Brand loyalty is central to all long term success, and creating a relationship between you and your customers that is built on a long standing relationship where they have confidence, trust, and appreciation for what your brand stands for. To Build Trust is core to that success.
Build Trust & Increase Sales with Customer Success Stories
By Carie Ferg, Manta Editor – March 1, 2016
Published in Manta.com
We use stories to connect with other people. Think about that inspiring teacher, that colorful client or that charismatic friend of yours who gives entertaining toasts at social events and seems to live a charmed life.
Most likely one characteristic they all have in common is their ability to tell a compelling story. What does that mean for your small business? The more you can incorporate storytelling into your marketing, the more memorable it will be. And when people remember your business in a positive light, they will seek you out and keep coming back.
One obvious but often overlooked way to do so is through your customer success stories, which can be leveraged using video or text quotes in your marketing materials, on your website, and by enabling reviews on Facebook.
“There’s nothing that will build more credibility with prospective customers than for them to know that you have worked with someone like them, and you understand them,” said Chris Smith, founder and creator of the agency The Campfire Effect.
For more ideas on how you can transform stories into profit, attend the Manta webcast “Social Marketing: Turn Your Story into Sales.”