To truly connect with an audience Storytelling becomes a very important part of that connection. We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer. People desire a personal connection between a brand and their purchase decisions. ...more
Tag Archives: consumer connection
Account Based Marketing works.
Can account based marketing strengthen your B2B sales and marketing efforts? Yes it truly can. In todays global marketing social media, and customer driven marketplace it is all the more important to do everything in our power to connect directly with our customers at every touch point that we have...more
Proximity Marketing can be a tremendous tool.
Innovation leads everything that marketers evaluate today, but one of those tools that has not been integrated into the marketplace with broad acceptance could be a valuable tool if your trying to communicate one on one messaging to core consumers as they enter your store, auto dealership, or other retail...more
Rules on CRM are changing.
CRM is a tool that marketing and sales has engaged with your years, but have we been maximizing our value from this important tool or not? How do we really benefit from developing a strong, informative, and engaging CRM management program within our organization? How do we impact our...more
Human to Human marketing
Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...more
Branded Content Must Be Authentic.
To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...more
Do you promote and publish your “Brand Purpose”?
In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...more
2015 Best Online Video
Every year we look to the major marketing and advertising publications to point us to the most intriguing marketing programs, ads, online video’s, TV commercials that were introduced in the market. This week Adweek has announce their awards for the best Online Video’s…Take a ride on the fun side...more
Programmatic Buying and how to win.
Having read one of the articles posted to tpgbrandstrategy Ankit reached out and supplied us with the following article he had posted in 2013 relating to the evolution of Programmatic Buying. So we are glad to post this blog and the insights that Ankit is offering. Thanks for the...more
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