Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of broad based B2B and B2C marketing? It might just be time for a change.
Is marketing changing from B2B and B2C to become more Human to Human…
We need to all explore how we connect and interact with our audience and are we doing things effectively and efficiently. Social media and the digital communications networks have allowed us to connect more directly with our consumers.
Some now say that we are moving away from traditional channel marketing and more towards Human to Human marketing. This is happening due to the rapid growth of one on one marketing created thru social media, mobile media, youtube and other resources we now use to target and interact with our core consumer groups.
What is your thought on this subject…share your thoughts with me.
I think this is very intriguing, and it is something that The Page Group discusses with every client every day. It all begins with the consumer and how they connect and interact with your, your company, your brand, and your products. When we know these pathways, and where they touch your business we can then be more direct in connecting them with information that they need to fulfill their expectations from your brand and make them a more brand loyal consumer.
Thanks Mr. Kramer for raising this interesting question thru your banner posting. Now I want to hear what you have to say…are you using a more human to human approach in your marketing plans to connect with that consumer on the other end?