Your Brand and its promise of distinction

Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today.   Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands….  How do you connect with your consumer and what set’s you apart? 


Ryan Rieches
BrandingBusiness / Reiches Baird & Associates 

IRVINE, Calif. (May 17, 2016) – Ryan Rieches, co-founder of BrandingBusiness – a leading brand strategy agency with offices in California, New York and London – recently discussed the intricacies of building a brand on “On Your Mark, Get Set, Grow”, a podcast of CEO Coaching International hosted by Steve Sanduski.

“Branding is a very misunderstood word,” noted Rieches during the interview.  “It comes with a lot of connotations and, I think, misunderstanding as well.  The way we define it, it’s your unique promise of distinction.”

During the course of the 38-minute interview, Rieches provides key insights about how to enhance a brand and get to the essence of your company’s unique promise of distinction.  The secrets he unveils include:

*Branding isn’t just fancy packaging and a catchy jingle.
*Your branding program will fail if you leave it up to the marketing department.
*What comes to mind when people think of your company?
*Why you need a positioning statement and how that relates to your “brand essence”.
*How having a clear purpose, vision and mission are critical building blocks of the branding process.
*How branding is a team activity.
*Be intentional about how you position your brand, or the competition will do it for you.
*If you can’t state your brand essence in five words of less, start over.

To learn more about the importance of branding and to access the entire interview, visit:


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4 Comments to “Your Brand and its promise of distinction”

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