Tag Archives: licensing

Unique Licensing Opportunity

It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals.  Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...
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Learning more about Brand licensing.

The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing.   With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...
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Mark Wahlberg signs license with Indian Motorcycle

Mark Wahlberg signs a deal to help produce and sell a line of Indian Motorcycle apparel items (largely T shirts).Check out the article as another celebrity finds another small niche to enter and lend name and celebrity status to.  Will it impact Indian (owned by Polaris) apparel sales?  Only time...
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15 Licensing Trends

      15 Licensing Trends to Watch in 2015 Feb 03, 2015   By Tony Lisanti, Global Editorial Director   Earlier this year we identified the top 14 stories of 2014 and provided a glimpse into 2015, which is the Year of the Sheep, according to the Chinese Zodiac....
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LeBron James – Building a Worldwide Brand

Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise.     He and his team have built...
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