It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals. Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also are very concerned to be sure that the licensing deal reflects on the brands attributes themselves, and it clearly enhances the brand connection with the consumer. Take a look at the great program Nike and the University of Texas have created to see just another amazing licensing deal…but before you leap into the world of licensing make sure the strategy conforms to the overall strategies developed for the brand itself.
Texas teams up with Nike for 15-year licensing partnership
ESPN.com news services
AUSTIN, Texas — The University of Texas and Nike have agreed to a 15-year licensing and apparel deal, a person familiar with the negotiations told The Associated Press.
The contract will approach $200 million for the university, which has one of the wealthiest athletic programs in the country, according to the person, who spoke Wednesday on condition of anonymity because the agreement must still be approved by the school’s regents.
The deal, which was first reported by the Austin American-Statesman, extends a partnership that dates to 2000. Nike’s previous contract included a clause that allowed it to match any offer made by another company.
Information from The Associated Press was used in this report.
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