About: Bob

Recent Posts by Bob

Holiday Sales Forecast – 2013

Marketing Daily  Wednesday, Nov 20, 2013 BDO’s CMO Forecast: Tis The Season To Slash Prices by Sarah Mahoney, Nov 19, 2013, 6:34 PM For retailers, the good news seems to be that when it comes to the 30-hour free-for-all known as Black Friday, some of the pressure is off. That’s...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts.   TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...