TPG Brand Strategy feels that as the marketplace becomes more and more impersonal in the way companies interact with the consumer great opportunities will open up for those brands that become customer focused and understand the value of personal interaction between the brand and their marketplace. Remember that personal...more
Recent Posts by Bob
Holiday Sales Forecast – 2013
Posted in Business Articles by Bob on
Marketing Daily Wednesday, Nov 20, 2013 BDO’s CMO Forecast: Tis The Season To Slash Prices by Sarah Mahoney, Nov 19, 2013, 6:34 PM For retailers, the good news seems to be that when it comes to the 30-hour free-for-all known as Black Friday, some of the pressure is off. That’s...more
Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.
Posted in Analytics, Business Articles, Internet Marketing by Bob on
With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...more
What is Social Intelligence and how do we use it?
Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on
Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...more
Logo Colors – Does it make a difference?
Posted in Branding Articles, Business Articles, Marketing Articles by Bob on
In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...more
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