November 11, 2024 Contributor: Marjorie Jones Welcome to the dynamic world of video marketing, where innovation meets influence. As digital landscapes evolve, mastering video content is more crucial than ever for brand growth. This guide from The Page Groupdelves into advanced strategies to enhance your video marketing efforts. Discover how...
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Building Brand Loyal Customers – Personal contact is important
Posted in Business Articles by Bob on
TPG Brand Strategy feels that as the marketplace becomes more and more impersonal in the way companies interact with the consumer great opportunities will open up for those brands that become customer focused and understand the value of personal interaction between the brand and their marketplace. Remember that personal...
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Holiday Sales Forecast – 2013
Posted in Business Articles by Bob on
Marketing Daily Wednesday, Nov 20, 2013 BDO’s CMO Forecast: Tis The Season To Slash Prices by Sarah Mahoney, Nov 19, 2013, 6:34 PM For retailers, the good news seems to be that when it comes to the 30-hour free-for-all known as Black Friday, some of the pressure is off. That’s...
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Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.
With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...
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What is Social Intelligence and how do we use it?
Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...
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