TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...
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About: Bob
Recent Posts by Bob
Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?
Posted in Branding Articles by Bob on
TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...
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How effective is your tag line?
Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...
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Is your customer number one?
Posted in Business Articles by Bob on
PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...
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What is your blogging experience? Is it heaven or hell?
Posted in Business Articles by Bob on
Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...
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Recent Comments by Bob
- 06/13/2013 on Advantage Google…Top 10 Reasons to use Google+
- 04/24/2013 on 4 Steps to Relaunching Your Real Estate Online Brand
- 04/18/2013 on 7 Tips to Make Sure They Find and Follow Your Blog
- 04/18/2013 on Why is Strong Marketing and Branding So Important for New Startups?
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