Tag Archives: consumer connection

Building Consumer Trust is Primary Goal in Marketing

The Page Group realizes that from the very beginning of any brand or marketing strategy it all begins with building the consumers trust of the brand and their connection to it. This article written for CMO speaks to the research done by Forbes.com and Ernst & Young in analyzing this...

Apple leads in Streaming Video

Posted in Business Articles, Direct Marketing Articles, Internet Marketing by Page on June 11, 2015

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Apple is driving many new strategies that will directly compete with Google. Whether in streaming media, or as a Search engine Apple is silently impacting these arena’s with great technology largely free of advertising. Adoption is taking place. Apple Leads Streaming Video Battle: ADI CMO EXCLUSIVES | June 04, 2015...

Are we in Marketings new Golden Age?

Posted in Uncategorized by Page on March 4, 2015

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The digital age has spawned new technologies on almost a daily basis. Have we now entered Marketings new Golden Age? How do marketers keep informed and in touch with those technologies that are highly affective. Trends and Fads come and go as well, and these technologies are susceptible to...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Fast Companies Look at 5 Best Super Bowl Ads

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Always fun to see what the public reacts to in each years super bowl ads…Check them out. Perhaps not as memorable as years gone by, but still highly creative approaches at targeting and connecting with today’s consumers. SUPER BOWL XLIX THE 5 BEST ADS FROM SUPER BOWL...

Make social media human again.

Posted in Social Media Articles by Page on December 4, 2014

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At The Page Group we often talk with our clients about the need to personally connect with their clients in a meaningful and effective way. This involves becoming connected to those things that the client needs to be engaged in the activity, and historically that has always been engaging with...

8 Secrets to Happy Clients

Posted in Business Articles by Page on November 19, 2014

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Supporting and creating happy clients is a critical element to building successful business relationships. Check out this unique perspective offered by Hightail.com regarding their agencies strategies for creating a happy client. How to have a happy client: eight secrets from an agency insider October 28, 2014...

New Content Marketing Rules…

Posted in Direct Marketing Articles, Marketing Articles by Page on August 18, 2014

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The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...

Getting control of your Multichannel Marketing

Posted in Business Articles, Marketing Articles by Page on March 19, 2014

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Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

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Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...