Tag Archives: consumer connection

We need to listen to our customers in doing effective marketing

McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Budweiser does it again w/ Puppy Love

Posted in Branding Articles, Marketing Articles by Page on January 30, 2014

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Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Do Mobile Ads Work?

Posted in Business Articles, Internet Marketing by Bob on October 28, 2013

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The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...

Advocacy Marketing – What is it?

Posted in Marketing Articles by Bob on June 26, 2013

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Forbes Magazine, 6/20/2013 @ 3:43AM Mark Fidelman , Contributor CMOs: Let’s Give Up On Advertising And Do These 6 Things Instead Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to...

Your relationship to your consumer comes first…

Posted in Branding Articles, Customer Service and Your Brand by Bob on April 26, 2013

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We often talk with clients about the need to be consistent with your brand everywhere the brand interacts with the consumer…now a very interesting article talking about how what many would perceive as a crisis, and a mistake, was overcame to become a customer service and brand connector for Razer...

Reminder: Twitter Is Not Always a Reflection of Public Opinion

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on April 24, 2013

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Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...

What’s the Best Time of Day to Send an Email?

Posted in Direct Marketing Articles, Marketing Articles by Bob on April 4, 2013

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Marketers need to know this ByLucia Moses March 27, 2013, 9:39 AM EDT Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest...