What’s the Best Time of Day to Send an Email?

Marketers need to know this ByLucia Moses

  • March 27, 2013, 9:39 AM EDT

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest volume increase came from the travel category, which jumped 21 percent, followed by publishers (14 percent) and consumer products/services (10 percent). Flooding consumers’ inboxes with email isn’t necessarily having the desired effect, though. Experian’s analysis showed that click rates were highest on the weekend, when email volume also was the lowest of all the days of the week.

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2 Comments to “What’s the Best Time of Day to Send an Email?”

  1. Sydney Finnefrock says:

    This is a great tip particularly to those new to the blogosphere. Short but very accurate info… Many thanks for sharing this one. A must read article!

  2. Google says:

    Usually posts some incredibly exciting stuff like this. If you are new to this site.

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