Tag Archives: brands

April Fool’s Day Brand Pranks

For years people and companies create highly creative pranks to reach out to friends, families, and now Brands.  This is an exploration of some of the fun new pranks played by major brands on April Fool’s Day 2015.  Enjoy.     April Fool’s Day 2015: The Best (or Worst) Brand...
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Understanding Brand Consulting

Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting.  You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...
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Ferrari’s Future without Luca at the Helm?

Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume.  I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...
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Building Trusted Brands

The goal of every company should be to build Trusted Brands.   This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust.   The Page Group speaks to these issues every day.  Today’s marketing department...
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2014 Most Valuable Brands

  2014 Most Valuable Brands June 2014     Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values.   The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...
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Are Building Impactful Brands relevant to the web?

This Harvard Business Review tracks a well published theory about brand relevance on the web.  The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...
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