Tag Archives: brands

Are Building Impactful Brands relevant to the web?

Posted in Branding Articles by Page on February 19, 2014

This Harvard Business Review tracks a well published theory about brand relevance on the web. The Page Group always held the belief that the webs most successful sites are always going to be driven by relevant brands, with relevant content that enriches the lives of their consumers thru the experience...

Can instagram help your e-commerce strategy?

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

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This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...

2014 Content Marketing Forecasts

Posted in Marketing Articles by Page on December 26, 2013

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The Content Marketing Forecast: 10 Predictions for 2014 BY SHAFQAT ISLAM Mashable.com 2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to...

Branding in today’s social culture

Posted in Branding Articles, Marketing Articles by Page on December 9, 2013

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This article was placed in the web blog of The Project to Restore American, and it is an interesting look at how the human behavior is changing in this social media, and narcism driven culture. Interesting read on status, brand, and behavior. The Tyranny of Branding By...

Introducing the NEW Patron Tequila Anejo Seasoned Cigar – Oct. 25, 2013

Posted in Business Articles by Bob on October 25, 2013

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The Patron Tequila Anejo Seasoned Cigar is released. October 25, 2013 The Page Group (TPG) and Ted’s Cigars are excited to announce the release for sale today, October 25th, 2013, of the NEW Patron Tequila Anejo Seasoned Cigar only available from Ted’s Cigars, and fine tobacco shops around...

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

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Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...

Marketing today requires strong Branding…

Posted in Business Articles by Bob on July 30, 2013

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TPG believes and instills within its clients that a strong brand is job number 1, and branding must communicate a consistent and effective message that connects with every consumer that the brand interacts with. Each and every touch point the brand interacts with the consumer should deliver a singular...

Brand Segments

Posted in Branding Articles, Business Articles, Uncategorized by Bob on June 3, 2013

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...

Taking your brand further…

Posted in Branding Articles by Bob on April 16, 2013

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MARCH 21ST, 2013 DeSandis Breindel Have You Taken Your Brand As Far As It Can Go? We’ve written before about a common trap many challenger brands fall into: to compete with the Goliath in the industry, they feel the need to focus on the ways in which their offering is “just as...