Tag Archive for "brands" | Branding & Marketing Strategy

Tag Archives: brands

Interbrands – 2013 Best Global Brand Leaders Identified

Posted in Branding Articles by Bob on March 22, 2013

Interbrand publishes its annual report on Brands. These are the rankings generated in2013 for Global Brand Rankings. Of Course Coca-Cola retains the top spot. These are the top valued companies and brands in the world. Visit Interbrands website to review the reports in detail. 1+8%$77,839 $m...

What is the benefit from a strong Brand?

Posted in Branding Articles by Page on July 14, 2012

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The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...