2014 Most Valuable Brands
June 2014
Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose to their current positions on the charts. Every brand has an opportunity to enhance its brand value over and above its book value and the Page Group can help you achieve those goals by helping your team understand the value of a strong brand, and by putting in place the necessary tools that will allow this to happen thru effective brand planning and strategy. join the ranks of becoming a higher value brand…pay attention to the fact that a brand is no longer just a logo that reflects who you are, but a lifestyle that reflects what your consumer want to be connected with and a value that is added to your consumers life.
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