Personalization in your campaigns can be difficult to achieve.

The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data.  Often they will put in a dummy web address, or change metrics, or misrepresent themselves and their interests just to gain access to a website or program.  This has a huge impact on the efficiency of your personalized response campaigns and how effective you can be with them.  So it is imperative wherever possible to VARIFY any content you receive from consumers or list partners asap so you are not affecting negatively the results your seeking from the campaigns you run. 


Marketers’ Biggest Obstacles to Effective Personalization

by Ayaz Nanji  |

July 22, 2014

More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.

Another 29% of respondents say they sometimes have problems executing personalized marketing at scale, 14% rarely have issues, and 4% say they never struggle with personalization, the survey of 100 digital media and marketing executives based in the United States found.

The marketers surveyed say they struggle with scaled personalization for a mix of reasons: 33% cite poor or incomplete customer data is the biggest obstacle, 26% say they have difficulty turning their data into action, and 15% struggle to identify customers across different devices.

Nearly two-thirds respondents (63%) say they need both better data and better marketing platforms to make personalization easier.

About the researchThe report was based on data from survey of 100 digital media and marketing executives based in the United States.

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1 Comments to “Personalization in your campaigns can be difficult to achieve.”

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