Brand Awareness is top analytic to measure.

The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around.  But the secret is just not gaining the eyeballs of this important audience, the secret is capturing the attention of those eyeballs through effective campaigns.   Here is Networked Insiders analysis of the 2014 World Cup Advertisers and their changing brand awareness from the campaigns run during the events.  

Note: The Page Group believes strongly that every campaign must have activation that is measurable and effective so start by knowing your audience then crafting and building tools that target specific reaction or action from your target audience. Get them to activate a behavior you are tracking and then measure the results to see how affective it has been.   Your dollars will be well spent if you follow this strategy.




15JUL 2014

Budweiser Wins the World Cup

While Germany secured a definitive victory on Sunday, determining who “won” the World Cup from a brand perspetive isn’t immediately clear. Yet a preliminary analysis from Networked Insights reveals that Budweiser dominated in terms of online engagement.

World Cup Brand Winners and Losers

The “Man of the Match” campaign helped increase Budweiser’s brand awareness conversation among World Cup fans by over 1,000%. Other beverage brands like Coke trailed, with an increase in engagement hovering around 50%.

In the sports apparel category, sponsor adidas initially followed Nike, but managed a spectacular comeback. A 120% jump in brand awareness conversations for adidas resulted.

For more details on Budweiser, adidas and other brands who won the World Cup, see the full report

About Jason Kapler

Jason Kapler is Director of Marketing at Networked Insights with more than 10 years’ experience in generating demand for technology companies leveraging the inherent power of the Internet to deliver marketing results. Jason is passionate about sharing how companies can use social media to their advantage to stay in-sync with consumer trends and uncover real-time insights.




Top Results for Brand Change related to 2014 Soccer World Cup as compiled by Networked Insights are shown below:



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1 Comments to “Brand Awareness is top analytic to measure.”

  1. Dechert says:

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