Your Brand
is your most
valuable asset

Building Brand Value
& Real “Blue Sky”
Corporate Value

Effective Brand Strategies
for growing
your business

Branding – A Precise,
effective, & impartial
approach

Branding Services Available

Branding plays a very critical role as a differentiator from your competition and it creates that connection between the company and the consumer that translates to real value for the company. Strong Brands create growth thru the brand attributes that they deliver to the client of the company, and they help to build a customer preference that builds loyalty.

Building/Marketing Your Brand

It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one simple test. Logo’s were shown to consumers and those Logo’s with the highest recognition value were deemed the most important and visible brands.

Strategy & Brand Development Experience

The Page Group has vast consumer products and technology experience. We focus on analysis, research, strategy and management of technology implementation through strategic partners. The Page Group has had the honor of working with global brands such as McAfee, AltaVista, Honda, Ferrari NA, Disney, Indian Motorcycle, Caterpillar and more.

What is a Brand?

In the 70’s, and before, brand strength was identified by one simple test. Logo’s were shown to consumers and those Logo’s with the highest recognition were deemed the most important and visible brands. More

What is Brand Positioning?

With The Page Group ( TPG ) we take it further in that we believe that this also reflects on how the brand is presented at every TOUCH point the consumer has with the brand / company (the companies Brand Silo). More

Benefits of Strong Brands?

The rationale for building a strong brand lies in the fact that in every corporate valuation one of the key component of valuation for the business is based on its “blue sky value”…its “brand value” which is over and above its “Goodwill”. More

What keeps a brand strong in today’s marketplace?

WHAT KEEPS A BRAND STRONG?

It must be believable brand story…It must connect with consumer…It has to be consistent in its message…It should present a unique promise…Is it relevant…Is it timely…Is it of interest to the consumer and bring value to their life…Does it engage with your consumer? It must first be a Believable Brand Story, or statement. It must reflect the true purpose of the product / service / company. It must Connect with your core audience in a way that is consistent with the attributes you feel impact your audience, and reflect most positively on how they perceive of themselves through the purchase of your brand. Read more

Your Brand is your most valuable asset

Building Brand Value & Real “Blue Sky” Corporate Value

Effective Brand Strategies for growing your business

Branding – A Precise, effective, & impartial approach