Increase the Blue Sky Value for your Corporation?
The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”.
Greater Brand Value = Greater Corporate Market Value.
Normally you will find that the average market valuation for a brand from various Dow Jones Stocks is based on:
70% is based on Brand & Intangible Asset value
30% is based on the Tangible Asset value / Book Value
The goal of any strong brand consulting company is to leverage all the goodwill and intangible assets to enhance the corporate tangible value (“Blue Sky Value”)