Branding Services Available
Branding plays a very critical role as a differentiator from your competition and it creates that connection between the company and the consumer that translates to real value for the company. Strong Brands create growth thru the brand attributes that they deliver to the client of the company, and they help to build a customer preference that builds loyalty.
The Page Group offers a broad array of services that span all brand development processes. We begin by thoroughly gaining an understanding of who your core consumer is, and then map out the touch points and influence points that your company has with them. We work with clients from research and analysis through to the implementation of those strategies developed. We are targeted on creating relevant, effective, and dynamic brands that connect throughout the organization to deliver a consistent brand message everywhere the brand connects with the consumer.
Strategy begins with Defining the Brand Strategy
- Research / Analytics / Due Diligence
- Developing a Brand Strategy / Position
- Creating Brand Architecture
- Solidifying the Corporations Vision
- Establishing the core communication messaging
We also engage in creating and Developing the overall Brand itself.
- Searching and defining a brand name
- Developing the brand hook
- Designing and implementing overall logo and brand image
- Building the taglines and brand statements to support overall brand messaging
- Defining the overall brand guidelines needed to define the brand.
Often our engagement is based on helping the client execute their Brand Engagement throughout their network and company.
- Identifying the company brand touch points
- Communicating and establishing core brand messaging that each department must follow to support brand values w/ clients
- Sales / Marketing
- Customer Service
- Shipping and Receiving
- Accounting / Returns / Misc
- Define brand Adoption policies
- Establish any new go to market strategies
- Help define Corporate Marketing to support Brand Message
- Develop strategic plans for all marketing including
- web / eCommerce / Social Media
- Advertising / Collateral / PR
- Tradeshow / Event Marketing