Tag Archives: marketing strategy

The CMO Role in todays business

Posted in Marketing Articles by Page on March 31, 2014

In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways. this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company. This is true but we could also...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

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The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

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Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Is your brand promise communicated wherever your customer touches your brand?

Posted in Branding Articles, Marketing Articles by Page on January 27, 2014

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Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...

Looking at Stats for B2B Marketers

Posted in Marketing Articles by Page on January 22, 2014

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15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...

Marketing Predictions for 2014

Posted in Business Articles, Marketing Articles by Page on January 17, 2014

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Todays marketing is always in flux and change. It is far more dynamic than at any time in history. A marketing teams focus is on many targets but it is all driven by understanding what your customer is doing at any given time in the decision making stream, and...

10 Steps in Marketing for 2014

Posted in Marketing Articles by Page on December 16, 2013

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The Page Group is always concerned that clients over analyze and jump into trends and marketing opportunities because they read the latest article on upcoming marketing trends, but you need to understand how these trends first connect with your consumers. To not do so sends you off on a non-productive...

Ten (10) Marketing Expectations for 2014

Posted in Business Articles, Marketing Articles by Page on December 11, 2013

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The Page Group always works with its clients to assure that the dynamic change of today’s marketing world is in focus with respect to how the clients consumers are connecting with the brand. Technologies, strategies, tools, and creative marketing solutions are evolving faster than ever before, and it is...

Reaching the New Millennial in your marketing efforts?

Posted in Marketing Articles by Bob on October 23, 2013

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3 Ways Old Companies Can Discover The Fountain Of Youth CMO EXCLUSIVES | October 16, 2013 by Christie Garton Author & Founder U Chic Can you teach an old dog new tricks? In the brand marketing world where there is an ever-pressing need to stay on the cutting edge of trends, especially...