Tag Archives: marketing strategy

Is your brand promise communicated wherever your customer touches your brand?

Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies.   Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...
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Looking at Stats for B2B Marketers

15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...
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10 Steps in Marketing for 2014

The Page Group is always concerned that clients over analyze and jump into trends and marketing opportunities because they read the latest article on upcoming marketing trends, but you need to understand how these trends first connect with your consumers.  To not do so sends you off on a non-productive...
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Marketing strategy is business strategy

Posted on September 14, 2012   It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy.  As a consultant I have had many conversations with senior and C-level executives. Our discussions often reveal these misconceptions: Corporations win when they...
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