Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way.
Study: Personalization A Must For Mobile Customer Experience
by Giselle Abramovich
Senior & Strategic Editor
With the prolific rise of mobile devices and their ability to offer tailor-made experiences at home or on the go, it’s no surprise that mobile is the key starting point for consumer brand engagement. Today’s mobile users have an insatiable appetite for mobile satisfaction—and companies that miss the mark are consequently folding to the competition.
If consumers can’t find what they want, when they want it, they’ll find another brand in as little as two minutes that will deliver. It’s critical that brands go beyond making a first impression and fashion mobile experience on a deeper level. The challenge? Consumer behavior varies by region, industry, age, and even within segments—what’s simple and easy to use for one group may be cumbersome for another.
Personalization is a key component of unified customer experiences, and with the rise of valuable new consumer groups, the pressure is on to win new customers and build loyalty with existing followers. To that end, Adobe, (CMO.com’s parent company) conducted a survey to help marketing professionals understand consumer behavior on a deeper level. The “Adobe Mobile Consumer Report” (short registration required) surveyed more than 4,000 consumers in the United States, United Kingdom, France, and Germany to learn how satisfied they are with their mobile app and mobile website experiences. The survey probed consumers for a wide range of behaviors across the financial services, travel and hospitality, media and entertainment, and retail industries to get a pulse on how customers interact within different industries.
By downloading the report, marketers will learn:
- Who their most valuable customers are and what they want from the mobile experience.
- Key insights into consumer behavior and interactions across major industries.
- Four strategies for meeting customer expectations as a mobile-relevant marketer.
Click here to download the Adobe Mobile Consumer Report (short registration required.)