Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...
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Tag Archives: strategic planning
Brands Create Value
Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...
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THE PAGE GROUP
The Page Group focus on a solid strategic planning and developing effective brand strategy in establishing an overall business strategy for the companies we support. Our goal is to add real “Blue Sky Value” to every company we touch by increasing the brand awareness of those core brand attributes to...
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The New SEO: Search Marketing Integration
Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...
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Six social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...
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The Anatomy of an Awful Marketing Email
The Anatomy of an Awful Marketing Email Posted by Hannah Fleishman Tue, Jan 29, 2013 @ 08:00 AM How often do you think about junk mail? Probably not too often, because there’s a folder in your email that thinks about it for you, right? But consider this: according to...
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How To Explain The New Marketing To Your CEO
CMO EXCLUSIVES | January 24, 2013 by Tony Quin Society of Digital Agencies (SoDA) Board Chair and IQ CEO. If there is one person who needs to see the big picture, clearly it’s your CEO. So here’s an elegantly simple, easy-to-explain model for how all of the new...
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Online Video Killed The Video Star
According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...
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TPG Social Media