Tag Archives: branding

Storytelling and your brand.

To truly connect with an audience Storytelling becomes a very important part of that connection. We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer. People desire a personal connection between a brand and their purchase decisions. ...

United Autosports a great partner

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The Page Group, CrowdStrike, AWS, LaSalle Solutions all appreciate how great a partner United Autosport, Zak Brown, and Richard Dean have been in our efforts to bring home a Rolex during the Rolex 24 hours of Daytona. An amazing team, amazing organization, talented teammates, and professional organization. We...

Branding Lessons for 2018

Posted in Branding Articles, Business Articles by Page on December 13, 2017

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What Branding lessons can you learn by looking back at what we have done int he past? Our friend and contributor Jenny Holt has once again sent us a wonderful article reviewing the impact of understanding what we have learned over the years from our ever changing Web and...

Indian Motorcycle back to the Flat Track

Posted in Branding Articles, Business Articles by Page on May 23, 2017

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This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer. Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...

Brands that take a stand soar w/ consumers

Posted in Branding Articles by Page on May 3, 2017

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Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...

Brands require change to stay relevant.

Posted in Branding Articles, Marketing Articles by Page on November 3, 2016

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Brands must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers. Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within. It is critical that...

Creative Mobile Marketing Strategies.

Posted in Marketing Articles by Page on September 21, 2016

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As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...

Marketing & Product Development live together…

Posted in Business Articles, Marketing Articles by Page on September 20, 2016

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Marketing and product development are tied hand in hand. This article written by Belkin’s CMO tells a story many of our industry leading R&D companies fail to follow….the customer leads not the R&D departments. Consumers need to eventually purchase goods and services and they need to fulfill their own...

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

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Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Posted in Branding Articles by Page on September 12, 2016

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Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...