Tag Archives: branding

Brand Activation what is this?

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience.   The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Brand Experiences can be the connection point between consumers and brands.   This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering.  Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

Will Smith knows Branding

Very interesting insights by Will Smith.  Check out his point of view and how it can help you shape your strategies.  What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By  Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...