Tag Archives: branding

An Inspirational Speech on building Brands and Marketing

Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Will Smith knows Branding

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Very interesting insights by Will Smith. Check out his point of view and how it can help you shape your strategies. What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...

Do you need multiple brands to succeed?

Posted in Branding Articles, Customer Service and Your Brand by Page on June 15, 2016

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Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...

Brand Identity Rules – can you break them?

Posted in Branding Articles by Page on May 31, 2016

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In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

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Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Rolling out a New Brand – It takes a plan

Posted in Branding Articles, Business Articles by Page on March 24, 2016

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Brand strategy is a process of rethinking and re-evaluating.

Posted in Branding Articles, Business Articles by Page on March 2, 2016

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As marketing depts we are always rethinking our relationship with our consumers and how to best meet todays demands on the marketing team and their effectiveness to build solid brand connections. Jeff’s article speaks to that struggle and how we can all contribute to our success by just staying focused...

Customer service builds brand loyalty … learn how.

Posted in Branding Articles, Business Articles by Page on February 18, 2016

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...