Tag Archives: branding

Its A Brand World

Posted in Branding Articles by Page on February 18, 2016

Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we make choices, and every day we connect with the brands we love and include them in our...

Brands that made comebacks from the brink…

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Strong Brands that have dropped from favor and then have been revived are a story worth viewing. They tell us a clear story of why we need to continually evaluate how our companies connect with our core audience, and how relevant our brand, its products, and its services must...

New KC Masterpiece Products will soon be Available at Sam’s Club

Posted in Branding Articles, Business Articles, Marketing Articles by Page on December 23, 2015

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KC Masterpiece Pulled Pork and KC Masterpiece Pulled Chicken to be introduced at Sam’s Club Stores… KC Masterpiece Pulled Chicken and KC Masterpiece Pulled Pork will arrive a select Sam’s Club warehouse stores on the west coast and in the midwest over the next two weeks. F&S Gourmet of Costa Mesa,...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Sports Sponsorships now and then…

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on August 21, 2015

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Sports sponsorships, and sports marketing have been marketing department staples for years. Companies have paid big dollars to connect with teams, and athletes so they gain access and acceptance with the fans. This to has phases and trends…as we near each olympics many new faces become top performers...

How is Branding different today?

Posted in Branding Articles by Page on August 7, 2015

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Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...

Luxury branding has big influence over purchases.

Posted in Branding Articles, Business Articles, Social Media Articles by Page on August 6, 2015

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Luxury brands influence and connect. Brand influencers can be high profile celebrities or sports figures, but they to must connect with the brand, luxury, prestige and influence. Miss the connection and you will miss the opportunity. The Page Group loves working to find strong strategic partners and...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

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The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

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Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Does pricing impact your brands reputation?

Posted in Branding Articles, Business Articles by Page on July 22, 2015

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Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...