Mobile Video is expanding rapidly.

As mobile video advertising grows and becomes a dominant marketing tool for marketers what are we learning.  Where is it impacting our marketing efforts, how can we improve results, what is the message and how do we deliver it.  The Page Group has been heavily involved in developing video shorts for clients over the years that deliver a message quickly and effectively to our clients consumers.  This article talks about the rapid growth of this medium and what we can learn from it. 

Mobile video advertising is growing three times as fast as spending on desktop video

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Video is quickly becoming the dominant medium of the smartphone era.

YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.

In this all-new in-depth research from BI Intelligence, we find that US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB). 

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Here are some of the key takeaways:


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