Embracing Mobile Marketing: The Page Group felt that this article written by our friends at Trumpia adds perspective on how to build highly effective mobile marketing campaigns. As we have said many times before it always starts by delivering on the expectations of your consumer, and building a relationship with them that reflects your brand values in such a way that they connect with the consumers expectations from your brand. You must be Authentic. You must be direct and personal. You must deliver on your brand promise. Your web and mobile tools must be useful, and designed to deliver on the consumers expectations. You must build trust, and deliver on the promises made. Take a look at this excellent article detailing how to embrace mobile marketing in your campaigns.
Seven Reasons Companies are Embracing Mobile Marketing
Pro decision makers constantly adopt new trends, and mobile marketing has become the world’s biggest modern technological boom. Smartphones are everywhere. 75 percent of Americans bring their mobile devices into the bathroom, and 40 percent of consumers consult at least three channels via devices before making a purchase.
Companies are urged to look at the bigger picture. As mobile technology adopts, strategies grow. If you haven’t yet, check out the major points surrounding mobile marketing adoption. You won’t be disappointed:
Reason One: Mobile Marketing is Personal
More than ever, personalized marketing is in. As a provider, you should be up to date on modern connectivity trends and personalized strategies. Mobile device owners are a personable bunch. Moreover, they like companies capable of creating direct communication channels. 29 percent of mobile owners accept mobile coupon scanning, and even more utilize the smartphone’s instantly accessible mechanics to benefit their path to purchase.
Reason Two: Mobile Apps
That’s right: Apps are taking over. Sources report an astounding 89 percent of time spent per device is allocated to app use. It’s a big number, carrying even bigger implications. Mobile apps are two-way doors into the Internet, and they’re incredibly beneficial to marketers seeking web-based and email-based solutions. Mobile apps open opportunities for banner advertisement, social media linking and even SMS updates.
Reason Three: Push Notifications
Speaking of updates, the smartphone’s push notifications should be mentioned. When an app, a text message or other form of communication occurs, push notifications develop immediate responses. Push notifications have become the mobile marketing funnel’s end. Everything enters push notifications, making the marketer’s job infinitely easier. Already, powerhouse mobile marketers are engaging consumers on a notification-to-notification basis—enriching the lives of others via a mobile device’s natural operations.
Reason Four: Shareable Content
Mobile users are mobile, and mobile encounters promote sharing. The modern “on the go” consumer loves pictures, videos, texts and social media updates. Their constant connectivity benefits marketers—who, in turn, benefit their market segments with astounding offers.
Due to social media’s explosion, social media sites garner likes, reads, shares, watches and comments. Content can be immediately updated, and it can be accessed with a single screen touch. Shareable content is a powerful cross-platform tool, and mobile marketers are gaining steam by sharing content. Location-based content, too, is making progress, imbuing local marketing efforts with a new breath of life.
Reason Five: A Mobile Call-to-Action Works
CTAs are a marketer’s bread and butter, and mobile devices are empowering compact messages. Mobile screens are small, and marketers are taking advantage of a CTA able to please. Color, placement and size can be adapted to the smartphone’s dimensions, and the world’s newest marketing maneuvers have adopted touch-friendly CTA campaigns.
A mobile device is perfect for CTA messages. Smartphones provoke a “one message at a time” atmosphere, in which users are able to order products, receive a confirmation email and examine a call-to-action. Rather than placing a call-to-action in a website banner, markets may now ensure every word is read, processed and acted upon.
Reason Six: SMS Marketing Experiences High Open Rates
SMS marketing is the most impactful component of mobile marketing. In fact, it’s slowly becoming one of the world’s sole contenders within the modern business climate. SMS open rates have soared to 98 percent, replacing typical, go-to strategies. Sure, other forms of communication exist, but few pack the sheer resourcefulness of SMS marketing.
SMS marketing grants consumers access to location-based services, redemption offers, geo-specific access and buyer-behavior-based amenities. It’s a two-way street of in-depth communication, and it’s become an invaluable source. As business booms, SMS marketing will reach the forefront.
Reason Seven: Social Media
Social media is inseparable from mobile. Modern smartphone users prioritize social media, and they connect with family, friends and businesses constantly. Mobile devices are preferred to computers for mobile media access, too, furthering the smartphone’s modern business impact. Surely, the industry’s growth will influence dynamic strategies. The world’s newest inclusions are heavily influenced by social media and new smartphone designs. Mobile marketing is catching on quickly, and businesses should take note. Big-time decision makers are innovating, and the ship is setting sail. Are you aboard?
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.