Category Archives: Branding Articles

Will Smith knows Branding

Very interesting insights by Will Smith.  Check out his point of view and how it can help you shape your strategies.  What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By  Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...

Co-Brand Strategies.

To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful.   You have to look at it from both sides of the reflective brands.      When Should You Co-Brand? Seven Questions to...

Is Tesla a legendary brand?

Tesla is making waves, and building a dynamic brand and doing it in style, performance, and function.      Tesla’s Building A Legendary Brand And So Can You  BRYAN EISENBERG — JUN 13, 2016 Recently, Tesla Motors started taking $1000 deposits for the new Model 3.  In the first week, they collected...