Category Archives: Branding Articles

Indian Motorcycle takes on Harley Davidson once again.

Is Indian Motorcycle making a dent into Harley Davidson’s sales? As the motorcycle marketplace looks for its newest footing competition once again challenges the balance of sales leadership in the industry. This very interesting look at the competitive nature of Polaris motorcycle brands Victory and Indian Motorcycle and how...

Indian Motorcycle back to the Flat Track

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This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer. Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...

Brands that take a stand soar w/ consumers

Posted in Branding Articles by Page on May 3, 2017

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Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...

Customer Experience – CX – Prioritize

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on January 4, 2017

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Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...

Building a Brand – Mistakes do happen.

Posted in Branding Articles, Business Articles by Page on November 3, 2016

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When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives. Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...

Brands require change to stay relevant.

Posted in Branding Articles, Marketing Articles by Page on November 3, 2016

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Brands must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers. Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within. It is critical that...

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

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Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Posted in Branding Articles by Page on September 12, 2016

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Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

The New iMessage App Store

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on September 8, 2016

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iMessage is expanding to become a more effective marketing tool. check out this recent article posted on AdAge reflecting some of the innovative new ways that marketers can expand the impact of their direct marketing campaigns without the burden of social media clutter. Apple’s New App Store for...

An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by Page on August 22, 2016

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...