Tag Archives: brand story

Consistency in customer experience is important

The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative.   We believe strongly that any business today needs to have...
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2014 Most Valuable Brands

  2014 Most Valuable Brands June 2014     Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values.   The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...
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LeBron James – Building a Worldwide Brand

Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise.     He and his team have built...
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What are your brand value statements?

At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements?   How is it defined?   Can you articulate your brand value to your clients?   These are all very important issues in todays marketing and...
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Does your company have a story???

HBR Blog Network Good Companies Are Storytellers. Great Companies Are Storydoers by Ty Montague  |   1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in...
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