As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling. Storytelling is a tool that connects with the consumer thru very...
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Tag Archives: brand story
2014 Most Valuable Brands
2014 Most Valuable Brands June 2014 Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...
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LeBron James – Building a Worldwide Brand
Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise. He and his team have built...
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B-to-B Marketers Can’t Sell If They Can’t Tell a Story
GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...
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Marketing is about telling the story about the brand.
Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...
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How have you invested in marketing during this recession…Let’s look
This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...
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How do you build brand messaging that will bring you success.
TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...
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What are your brand value statements?
At TPG we are very conscious of articulating and defining the brand message beyond just building a brand. What are your brand value statements? How is it defined? Can you articulate your brand value to your clients? These are all very important issues in todays marketing and...
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Does your company have a story???
HBR Blog Network Good Companies Are Storytellers. Great Companies Are Storydoers by Ty Montague | 1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in...
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