OWNER’S MANUAL | Jeff Haden Oct 4, 2012 Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the...
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Tag Archives: brand story
Six Simple And Irresistible Alternatives To The Elevator Pitch
3/26/2013 @ 10:0 Daniel Pink photo credit: Jerry Bauer “The purpose of the pitch isn’t necessarily to move others to adopt your idea, it’s to offer something so compelling it begins a conversation,” according to New York Times bestselling author, Daniel H. Pink. I recently talked to Pink about his new book, To Sell is...
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Keep It Simple: Lessons From 50 Brands On ‘The Edge’
March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...
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