Tag Archives: The Page Group

B2B vs. B2C

The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Geolocation Mobile Marketing & how we get started.

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With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

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Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Trends show Mobile’s continued growing strength…

Posted in Marketing Articles, Mobile Technologies by Page on April 16, 2014

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Mobile is not the market leader in online sales, but it definitely has an impact on helping shape the purchase or buying decisions of today’s marketplace. This article delves into five of the trends impacting mobile marketing today, and share’s insights on its impact and reach. From this...

Automotive Brand insights and statistics

Posted in Business Articles by Page on April 16, 2014

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As The Page Group looks at the automotive industry in general it is unique in its audience size, audience engagement, audience commitment, audience passion, and so many of the attributes that are appealing to the development of targeted and effective digital marketing campaigns. The industry is adapting quickly to the...

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

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This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...

Content Marketing may drive CMO success…

Posted in Marketing Articles by Page on April 15, 2014

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The Page Group looks at content marketing in a highly focused fashion. We believe that you need to truly understand what is of interest to the consumer your are seeking and deliver on their expectations rather than inundate them with ton’s of content clutter. This article speaks to those...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

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The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Do you recycle existing content in your marketing and pr campaigns?

Posted in Marketing Articles by Page on April 15, 2014

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How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...