Tag Archives: The Page Group

Do you understand your customers habits?

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the-page-group
The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand.   Take some time to read thru this great article by Marsha and learn more about why...
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2014 Social Media Landscape

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cmo
The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more.   Only...
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Does E-mail Marketing Work?

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McKinsey
The answer is most certainly positive.   E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities.    The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone.  ...
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B2B Marketing Strategies

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cmo
The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail.   The insights given in this article on B2B Marketing Success are relevant and should be read.   They are dynamically...
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Does the CMO affect your Business Value?

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the-page-group
Marketing has to be an integrated part of your overall corporate strategy to succeed.  It is a critical roll for effective marketing and successful growth.   The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...
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What is our Digital World looking like?

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve.   We cannot chase every new digital experiment that comes to market.  We cannot time and again test new technologies and throw them away after...
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B2B Branding Misconceptions

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the-page-group
  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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Is Loyalty Marketing for you?

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McKinsey
Loyalty programs have become a fad, but are they helping or hurting your business.    Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them.   It is not always about the discount, it is not always about the...
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Analysis of Video Marketings best objectives and distribution channels

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cmo
 Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff   2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...
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