Tag Archives: The Page Group

Is Color relevant in brand and web design?

The Psychology Of Colour In Website Design April 15, 2013 By Neil Asher Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve...

Is Facebook marketing working?

Posted in Internet Marketing, Marketing Articles by Page on March 24, 2014

2 comments

The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

10 comments

By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Does Word-of-Mouth have an impact with your customers?

Posted in Marketing Articles by Page on March 19, 2014

No comments

With the glut of social media ramming every conceivable marketing idea down our throats, and the incredible abundance of clutter that gets pushed at us everyday more and more research is showing the real personal one on one word-of-mouth communications is really having a major impact on brands. The Page...

Getting control of your Multichannel Marketing

Posted in Business Articles, Marketing Articles by Page on March 19, 2014

No comments

Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

No comments

One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is your online advertising being seen

Posted in Analytics, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Page on March 17, 2014

No comments

One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

2 comments

Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

Rebrand for your company by following these steps

Posted in Uncategorized by Page on March 12, 2014

No comments

The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands. This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...

Leadership comes with empowering those around you to do the best they can.

Posted in Business Articles by Page on March 12, 2014

No comments

As this article explains there are many ways to climb a mountain, and your staff has many ways of solving the problems of your business. The Page Group believes that leadership is all about empowering those around you to do the best that they can, and to be accountable...