Tag Archives: The Page Group

CMO’s are expanding their roles as CEO’s demand more from them.

The role of today’s CMO changes rapidly as new technologies, new touch points, and new markets expand their role in the company. Check out this interesting article talking to 3 roles that CEO’s are demanding their CMO’s to learn and master. Mariann has done a wonderful job of summarizing 3...

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

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The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...

Customers Behaving Badly

Posted in Business Articles by Page on March 5, 2014

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The customer is not always right, and we need to support our employee’s while still satisfying our customers thru effective customer service. This article speaks well to this whole topic, and might help you focus on what is important. Employee’s need emotional support to know that your there to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Indian Motorcycle Vintage Race Days Coming

Posted in Uncategorized by Page on February 27, 2014

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Our friend Keith Ball and Bikernet.com just published this great story about the upcoming Vintage Motorcycle Races featuring our favorite brand Indian Motorcycle. Check it out and if your nearby go out and see these beautiful machines. Then Check out Bikernet.com if your a rider…Keith has an amazing website...

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Posted in Business Articles, Marketing Articles by Page on February 26, 2014

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Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

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As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Be a Better Linked Expert – Tips on improving your Linkedin Etiquette

Posted in Social Media Articles by Page on February 24, 2014

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9 Ways to Be Less Annoying on LinkedIn BY BILL MURPHY JR. Inc.com Productivity Playbook Feb 24, 2014 LinkedIn brings out the worst in some people. Here’s how not to be one of them. LinkedIn is a powerful tool, but it brings out the worst in some people. As...

Marketing in the Digital World – CMO’s Speak

Posted in Internet Marketing by Page on February 21, 2014

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CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...