Tag Archives: advertising

Sponsorship deals leave the LA Clippers

Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....

B2B vs. B2C

3 comments

The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

One comment

With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

No comments

Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Do you recycle existing content in your marketing and pr campaigns?

Posted in Marketing Articles by Page on April 15, 2014

No comments

How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

No comments

You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

25 comments

The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

Is Loyalty Marketing for you?

Posted in Marketing Articles by Page on March 26, 2014

One comment

Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...

Is Facebook marketing working?

Posted in Internet Marketing, Marketing Articles by Page on March 24, 2014

2 comments

The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

10 comments

By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...