Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...
more
Tag Archives: advertising
Social Media constantly changes…where is it now?
One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...
more
Is your online advertising being seen
One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...
more
Is content marketing the top opportunity for 2014
Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...
more
The term Collaborate is relevant in todays marketing.
It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...
more
Emotion based marketing works…learn more about it here.
The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...
more
Olympic Ad’s Broken Down – Proctor & Gamble Does Extremely Well
Proctor & Gamble Ads Are Taking Olympic Gold and Facebook Users Love Skiing Olympic Ads appeal to the commitment of families & athletes working together. AdWeek online Winter Games data roundup By Christopher Heine February 13, 2014, 6:10 PM EST Advertising & Branding Here comes the Olympics data. AceMetrix today unveiled numbers...
more
How have you invested in marketing during this recession…Let’s look
This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...
more
Luxury Branding comes from identifying your customers connecting points with your brand.
The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...
more
Are Hunches the sign of a good marketer, or is it analytics?
This is an interesting perspective shared by Jack Holt…as he says most of the great marketing idea’s eventually are recognized by someone having a gut reaction to the ideation that has taken place and going with that gut feeling in committing to the campaign, but The Page Group doesn’t want you to...
more
TPG Social Media