Tag Archives: advertising

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Budweiser does it again w/ Puppy Love

Posted in Branding Articles, Marketing Articles by Page on January 30, 2014

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Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Top 3 Super Bowl Ads of all time.

Posted in Marketing Articles by Page on January 24, 2014

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Business Insider also posted up the Top 3 Super Bowl Ads of all time…so check them out we will all remember them. Great investments in advertising that brought big returns. ADVERTISING More: Video Advertisements Advertising Super Bowl The 3 Best Super Bowl Ads Ever WILLIAM WEI JAN. 28, 2013, 10:52 AM 13,858 2 As...

Super Bowl 2014 Advertising

Posted in Marketing Articles by Page on January 24, 2014

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Check out the new SuperBowl Ads for 2014…Business Insider.com has posted to this first one from Budweiser 29 video clips of the upcoming Super Bowl Ads we will hopefully see next weekend. Navigate thru them by clicking the arrow on the upper right hand side of the screen once you...

Whats the difference between Marketing, Public Relations, Advertising, and Branding.

Posted in Uncategorized by Page on January 7, 2014

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As posted on “@Brilliant Ad’s” Twitter Account A fun representation of Marketing and its segments. Enjoy. ...

Marketing Innovation – It is critical to your future, budget for it.

Posted in Business Articles, Marketing Articles by Bob on July 26, 2013

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TPG believes in the philosophy laid out in this article by Sarah Mahoney published in Marketing Daily.To many of our clients get locked into doing business the same old ways because it is easy. Innovation becomes following the trends and fads in marketing, web, and social media, but little...

Wharton evaluates the future of advertising …

Posted in Marketing Articles by Bob on July 12, 2013

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CMO NETWORK 7/10/2013 @ 4:50PM |2,970 views What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry...

A Creative Brief can keep you in focus.

Posted in Marketing Articles by Bob on July 8, 2013

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How to write a “MINI” creative brief? 2July2013, Graham Robertson Arguably things today are moving faster than ever. With the advent of new media options such as social, digital and search media, the list of tactics is longer than ever. Opportunities come to brand leaders needed quick decisions and even faster execution....

Don’t say you’re cool, be cool…

Posted in Branding Articles by Bob on June 28, 2013

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don’t say it, be it by denise lee yohn on June 26, 2013 · 0 Comments · in brand communication, marketing brand as business bit: “Don’t say it, be it” – as in “ don’t say you’re cool, be cool… ” – has to be one of the most well-known principles in advertising. And yet we see so...