Tag Archives: advertising

Emotion in Advertising – Enjoy the experience

Posted in Marketing Articles by Bob on May 16, 2013

Japanese sensibilities reflected in this amazing video shot for a new cell phone. Sometimes it is about the pure joy of the result. Sometimes the investment is about the tactile instead of the function. Sometimes the experience leads to the emotion of the brand. Check this amazing...

Edgy Advertising has risks…

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Trying to Be Hip and Edgy, Ads Become Offensive By STUART ELLIOTT and TANZINA VEGA Published: May 10, 2013 Madison Avenue is learning a painful lesson: edgy advertising can slice both ways. Mountain Dew dropped a video ad created by the rap artist Tyler, the Creator, in which a battered white waitress tried...

Is Social Media Advertising or PR?

Posted in Internet Marketing, Social Media Articles by Bob on May 13, 2013

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Is Social Media Advertising or PR? PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of...

Customer Service is part of your Brands Core Values…It matters

Posted in Customer Service and Your Brand by Bob on February 22, 2013

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Yes, Customer Experience Matters In B2B (A Lot) CMO EXCLUSIVES | February 19, 2013, by Michael Hinshaw , Managing Director , MCorp Consulting Last week, I came across Bridget Fletcher’s CMO.com article “B2B Is the New B2C.” Fletcher noted the parallels she saw in B2C and B2B when it comes to changing customer expectations–and suggested that...

Check out these Marketing Masterworks…

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on February 22, 2013

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10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...

Is Marketing Magic???

Posted in Marketing Articles by Bob on February 22, 2013

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The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...

Marketers need to design more…

Posted in Business Articles, Marketing Articles by Bob on February 22, 2013

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Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...

THE PAGE GROUP

Posted in Uncategorized by Page on February 14, 2013

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The Page Group focus on a solid strategic planning and developing effective brand strategy in establishing an overall business strategy for the companies we support. Our goal is to add real “Blue Sky Value” to every company we touch by increasing the brand awareness of those core brand attributes to...

How To Explain The New Marketing To Your CEO

Posted in Marketing Articles by Bob on January 25, 2013

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CMO EXCLUSIVES | January 24, 2013 by Tony Quin Society of Digital Agencies (SoDA) Board Chair and IQ CEO. If there is one person who needs to see the big picture, clearly it’s your CEO. So here’s an elegantly simple, easy-to-explain model for how all of the new...

‘Digital marketing’ to become just ‘marketing’ in 2013

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on January 9, 2013

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Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...