Check out the new SuperBowl Ads for 2014…Business Insider.com has posted to this first one from Budweiser 29 video clips of the upcoming Super Bowl Ads we will hopefully see next weekend. Navigate thru them by clicking the arrow on the upper right hand side of the screen once you go to the landing page. Enjoy …. you will be on this site for a while.
Here’s A Preview Of The Ads You’ll See On Super Bowl Sunday
Arnold Schwarzenegger will star as a table tennis pro in the ambitious “Epic Night” spot.
This year’s Super Bowl is an especially big one for Bud Light, the official beer of the NFL. Amid slipping sales, Bud Light will introduce a new tagline — “The Perfect Beer For Whatever Happens” — in three ads totaling 2 minutes of airtime.
In the coveted A1 spot, the first ad of the first quarter, Bud Light will promote its new reclosable bottle with a 30-second ad, called “So Cool,” from the St. Louis agency Cannonball. The ad will feature the world debut of a song from a well-known artist. Bud Light has also said the ad will offer consumers some sort of “digital reward”.
Bud Light’s other attraction will come later in the form of a 60-second ad and a 30-second ad that together will tell a cohesive story called “Epic Night”. The first Super Bowl work from BBDO since it was named Bud Light’s agency of record earlier this year, “Epic Night” will seek to win over millennials with surprise celebrity appearances from the likes of Arnold Schwarzenegger, Don Cheadle, and Reggie Watts.
Bud Light has hinted in teaser videos that “Epic Night” will also include reality element involving 412 actors, 58 hidden cameras, and one unsuspecting Average Joe, who will have to decide whether he’s “up for whatever happens next” in the wild ride Bud Light has planned.
The campaign will include digital integration from the agency AKQA, and represents Paul Chibe’s last Super Bowl as the head of U.S. marketing for Bud Light’s parent company, A-B InBev.
Here’s one of Bud Light’s teaser videos for “Epic Night,” starring Don Cheadle and a llama:
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Budweiser Spots for Super Bowl 2014