Tag Archives: customer connection

What is your companies reputation?

Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Posted in Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Indian Motorcycle Vintage Race Days Coming

Posted in Uncategorized by Page on February 27, 2014

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Our friend Keith Ball and Bikernet.com just published this great story about the upcoming Vintage Motorcycle Races featuring our favorite brand Indian Motorcycle. Check it out and if your nearby go out and see these beautiful machines. Then Check out Bikernet.com if your a rider…Keith has an amazing website...

Improve Your People First – They are your brand

Posted in Uncategorized by Page on February 20, 2014

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As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

CMO Lessons Learned

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer. They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies. But,...

NASCAR Marketing entering the digital age to meet fan expectations

Posted in Business Articles, Internet Marketing by Page on February 12, 2014

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The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...

We all can learn brand lessons … we need to listen to what our customers say.

Posted in Branding Articles by Page on January 27, 2014

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Lululemon learned very valuable lessons in the marketplace that had a significant impact on their brand and brand connection with their customer. TPG Brand Strategy works with clients to bring as many elements of brand contact with the consumer into a more closely aligned brand statement, but the lesson learned...